Your practice deserves a
brand as good as your work.
Every touchpoint your practice has – your logo, your website, your appointment card, either builds trust or quietly costs it. Before a patient ever books, they've already decided whether they trust you. I make sure every single touchpoint works in your favour.
30 minutes · free · no obligation
Your patients make up their mind before they meet you.
Your logo doesn't reflect the quality of your work
Your materials don't match, nothing feels like one practice
I build your brand. Completely. So you can focus on your patients.
I work with dental practice owners who are excellent at what they do and want that to show. No agency overhead, no endless meetings, no committee approvals.
Webdesign
Merchandise
Process
How we work together and what to expect
You're running a practice. Your time is already spoken for. This process is built around that – structured check-ins, clear decisions, no surprises. You'll always know exactly where we are and what comes next.
Brand Design: 6–8 weeks
Brand Design + Website: 12–16 weeks
Discovery & Concept
You tell me about your practice, your patients, and what you want to change. 30 minutes to find out if we're the right fit – no pitch, no pressure.
Brand Direction
We go deep on your positioning and the visual identity that will make your practice unmistakable. I present 1–2 strategic directions. You choose the one that feels right.
Execution
I design your complete brand identity – logo, colours, typography, and all collaterals. You give feedback in two clearly structured rounds. I make it easy: specific questions, not open-ended 'what do you think?'
Professional Handover
All files, a complete brand guidelines document, and a Notion dashboard your team can use from day one. I walk you through everything so nothing gets lost in translation.
30 minutes · free · no commitment
Results
Real practices.
Real results.
Dental Practice Feuerlandhöfe
Existing brand that needed to translate into physical patient experience.
Practice takeover from an older generation dentist. New ownership, new vision, fresh start.
Existing brand identity, no website. Strong offline presence that wasn't translating online.
See if your practice is a good fit – 30 minutes, free
Why not an agency?
What makes this different.
Most dental practices that come to me have had one of two experiences: a generic agency that delivered something forgettable, or a freelancer who disappeared after the logo file. This is neither.
Working with me
One dedicated designer who knows your brand
Direct collaboration and personal – no account managers
Unique design crafted for your practice
Collaboration with vetted freelance specialists
Print guidance included – from file to finished product
Other Agencies
Rotating team – new face every project
3 layers of briefing before work starts
Assembly-line design – every practice looks the same
Bloated agency overhead in your invoice
You figure out the printer yourself
Who this is (and isn't) for.
This is for you if...
You want a brand that reflects the quality of your work
You're opening a new practice or going through a rebrand
You trust the designer and want to delegate completely
You're ready to invest in something that lasts
You want one person who knows your brand – not a rotating team
This might not be for you if...
You're looking for the cheapest option available
You need a logo by tomorrow
You're not sure your practice is ready for a real brand investment
You're looking for a quick fix rather than a lasting brand
You prefer to manage the design process yourself
Brand designer based in Barcelona and Hamburg. For the past four years I've worked with practice owners who came to me with the same feeling: my work is good, but my brand doesn't show it.
I understand what's at stake. A dental practice isn't just a business – it's a place where people come when they're nervous, vulnerable, and putting their trust in someone they barely know. Your brand is the first thing that tells them: you're in good hands.
I don't work with committees. I work directly with you. You tell me what your practice stands for – I make sure the world sees it.
FAQ
Got questions?
How long does the process take?
Typically 5–6 weeks for the Brand System. Brand System + Website takes 8–10 weeks. The timeline depends on how quickly feedback rounds are completed on your end.
How much of my time does this require?
The process is collaborative – but structured so it doesn't take over your calendar. You'll be involved at the moments that matter: the strategy session, choosing your brand direction, and two feedback rounds during design. Between those moments, I handle everything. Most practice owners find it takes less time than they expected – and they're glad they were part of the decisions that shaped their brand.
We already have a logo. Can we just get some printed materials?
Yes. I can work with your existing brand and design collaterals that match. I'll do a quick brand audit first to make sure everything is consistent.
Do you work with practices outside of Germany?
Yes. I'm based in Barcelona and work remotely with practices across Europe. Everything runs via video call and Notion.
What if we want a website too?
The Brand System + Website package includes everything – brand identity plus a professional website built by web and SEO specialist Luisa Herrmann. One process, one consistent result.
Is the discovery call really free?
Yes. No sales pressure. We talk, we see if it's a good fit, and you decide from there.