Your practice deserves a brand as good as your work.
Every touchpoint your practice has – your logo, your website, your appointment card – either builds trust or quietly costs it. Before a patient ever books, they've already decided whether they trust you. I make sure every single touchpoint works in your favour.
30 minutes · free · no obligation
Your patients make up their mind before they meet you.
Your logo looks like it was designed in 2008 – or by someone who's never been to a dentist
Your business cards, appointment reminders, and signage all look slightly different from each other
I build your brand. Completely. So you can focus on your patients.
I work with dental practice owners who are excellent at what they do and want that to show. No agency overhead, no endless meetings, no committee approvals.
Strategy
We define who you are, who you're for, and what makes your practice the obvious choice.
Visual Identity
Logo, colours, typography, and all the assets your team needs to show up consistently.
Webdesign
A professional website built around your brand
Process
How we work together and what to expect
You're running a practice. Your time is already spoken for. This process is built around that – structured check-ins, clear decisions, no surprises. You'll always know exactly where we are and what comes next.
Brand System: 6–8 weeks
Brand System + Website: 12–16 weeks
Discovery & Concept
We define your positioning, your ideal patients, and the visual direction that will make your practice unmistakable.
Brand Direction
Logo, colors, typography, collaterals – everything is developed. You give feedback in two clearly defined rounds. That's it.
Execution
We place the brand where its needed, on Instagram, Google and your website.
Professional Handover
All files, a complete brand bible, and a Notion dashboard with everything you need. Done.
30 minutes · free · no commitment
What you get
A brand that works as hard as you do.
Choose the session that works best for you. Same content, same value just pick your time.
Brand Design
The complete brand identity for your practice. Everything your team needs to present consistently – at reception, online, and in print.
Logo suite in all formats
Color & typography system
Print materials
Brand guidelines for your team
Brand guidelines for your team
Print Material
from 4,700 €
Brand & Webdesign
Everything in the Brand System, plus a professional website built for conversion.
Brand Design Package
Professional Website
Design & Tech
SEO Optimization
SEO Optimization
Copywriting
from 11,000 €
Benefits
Invisible power at your side delivering tangible benefits every day.
Time Returned
Automate the routine and reclaim hours for what matters most.
Words with Ease
Turn thoughts into polished writing — clear, natural, and fast.
Guided Focus
Stay sharp with gentle nudges that keep distractions away.
Instant Knowledge
Condense research and insights into clarity within seconds.
Always Available
Your silent partner, ready to help whenever you need it.
Built-in Trust
Protected by design — your data, your ideas, always secure.
Results
Three dental practices.
Existing brand that needed to translate into physical patient experience.
Practice takeover from an older generation dentist. New ownership, new vision, fresh start.
Existing brand identity, no website. Strong offline presence that wasn't translating online.
Why not an agency?
What makes this different.
Most dental practices that come to me have had one of two experiences: a generic agency that delivered something forgettable, or a freelancer who disappeared after the logo file. This is neither.
Working with me
One dedicated designer who knows your brand
Direct collaboration and personal – no account managers
Unique design crafted for your practice
Collaboration with vetted freelance specialists
Print guidance included – from file to finished product
Other Agencys
Rotating team – new face every project
3 layers of briefing before work starts
Template-based, off-the-shelf results
Bloated agency overhead in your invoice
You figure out the printer yourself
Who this is (and isn't) for.
This is for you if...
You want a brand that reflects the quality of your work
You're opening a new practice or going through a rebrand
You trust the designer and want to delegate completely
You're ready to invest in something that lasts
You want one person who knows your brand – not a rotating team
This might not be for you if...
You need a logo by tomorrow
You're not sure your practice is ready for a real brand investment
You want to change nothing
You think you dont need it
Brand designer based in Barcelona and Hamburg. For the past four years I've worked with practice owners who came to me with the same feeling: my work is good, but my brand doesn't show it.
I understand what's at stake. A dental practice isn't just a business – it's a place where people come when they're nervous, vulnerable, and putting their trust in someone they barely know. Your brand is the first thing that tells them: you're in good hands.
I don't work with committees. I work directly with you. You tell me what your practice stands for – I make sure the world sees it.
FAQ
Got questions?
How long does the process take?
Typically 5–6 weeks for the Brand System. Brand System + Website takes 8–10 weeks. The timeline depends on how quickly feedback rounds are completed on your end.
How much of my time does this require?
Minimal. You'll need to be available for 2–3 calls and a couple of feedback rounds via email or Notion.
We already have a logo. Can we just get some printed materials?
Yes. I can work with your existing brand and design collaterals that match. I'll do a quick brand audit first to make sure everything is consistent.
Do you work with practices outside of Germany?
Yes. I'm based in Barcelona and work remotely with practices across Europe. Everything runs via video call and Notion.
What if we want a website too?
The Brand System + Website package includes everything – brand identity plus a professional website built by web and SEO specialist Luisa Herrmann. One process, one consistent result.
Is the discovery call really free?
Yes. No sales pressure. We talk, we see if it's a good fit, and you decide from there.
Step into the future, guided by AI clarity
Experience the tool right now. Just dive in and see what AI can do for you.
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