Design that grows with your business.
About
I help solopreneurs and small teams turn fragmented brands into coherent systems – clear, consistent, and ready to scale.
My approach connects strategy and design: bringing structure to what feels chaotic, and visual clarity to what feels complex.
Every decision has a reason. Every element serves a purpose.
Before building my own practice, I spent years working inside leading design agencies, shaping brands like essence, MOIA (Volkswagen), Henkel, and Rewe.
That background gave me a framework: how to think big, move precisely, and create brands that actually perform.
