INDUSTRY:
Metal Contruction
CLIENT:
Metallbau Pfeuffer
YEAR: 2024
2023
EXPERIENCE:
Branding
Metallbau Pfeuffer
About
Metallbau Pfeuffer is a family-owned company specializing in high-quality, custom metal fabrication in small quantities. The goal of the rebranding was to create a cohesive visual identity that reflects the precision, craftsmanship, and reliability of the metalworking trade – while making the company more attractive to a new generation of skilled professionals.
Challenge
The main challenge was to position Metallbau Pfeuffer as both traditional and forward-thinking. The brand needed to express technical precision and artisan pride, while appealing to young metalworkers and apprentices in a competitive job market.
The task was to design a brand system that communicates expertise, quality, and authenticity – both offline (on-site, signage, print) and online (social media, recruitment campaigns, digital presence).
Results
The result is a contemporary corporate design that mirrors the company’s core values of precision, reliability, and craftsmanship. The new logo and emblem convey structure and balance, reflecting the geometry of metalwork. A restrained color palette inspired by steel and mineral tones gives the brand a clear and confident presence. The typography expresses technical accuracy while remaining approachable and versatile across print and digital applications.
On social media, especially Instagram, the new identity transforms into an authentic storytelling tool. Real people and workshop moments replace staged imagery, creating a transparent and relatable brand experience. Through this rebranding, Metallbau Pfeuffer has become more than a metal fabrication company. It now represents modern craftsmanship built on pride, precision, and integrity.
