INDUSTRY:
Employer Branding Agency
CLIENT:
reach+recruit
YEAR:
2023
EXPERIENCE:
Branding
reach+recruit
About
Reach+Recruit is a creative agency focused on employer branding and talent attraction. What started as a freelance project evolved into a growing agency with a strong position in the HR and recruitment industry. The goal of the rebranding was to create a visual identity that reflects the agency’s bold personality and its mission to connect companies with exceptional talent in a fresh, digital-first way.
Challenge
The agency wanted to stand out in a competitive market where most employer branding consultancies appear conservative and corporate. The task was to design a brand system that communicates confidence, clarity, and modernity while remaining approachable and human. The identity needed to resonate with both business clients and creative professionals — serious about results, but playful enough to break through the noise of traditional B2B branding.
Result
The new brand identity uses a strong visual language built on contrast and clarity. A vibrant color combination of electric blue and bright pink signals energy, innovation, and diversity. The bold typography and modular logo system create consistency across all touchpoints, from digital platforms to print and merchandise.
Illustrations and iconography bring personality into the brand and support storytelling around topics like culture, growth, and teamwork. The website and social media concepts translate the visual identity into dynamic layouts and engaging narratives, reinforcing Reach+Recruit’s role as a bridge between people and opportunities.
The result is a brand that feels confident, human, and unmistakably modern — a visual identity that embodies the agency’s mission: to help companies reach and recruit the right talent with creativity and authenticity.
Testimonial
She created a brand identity that fully aligns with my vision, provides the perfect foundation for my company’s growth, and truly stands out in the market.
Stefanie Kellner
Founder
