INDUSTRY:
Consultancy, Sustainability, ESG
CLIENT:
Stefanie V. Augustine
YEAR:
2023
EXPERIENCE:
Branding, Webdesign
ESG Consulting
About
Stefanie v. Augustine is an independent ESG consultant who bridges sustainability, innovation, and strategic foresight. Her consulting practice goes beyond conventional frameworks, integrating business transformation with a holistic mindset. The goal of this branding project was to develop a distinct identity that reflects her analytical precision and human-centered approach, while positioning her as a forward-thinking sustainability strategist.
Challenge
The main challenge was to move away from the clichés of “green branding” and instead create a visual system that feels authentic, sophisticated, and grounded in clarity. The brand needed to communicate sustainability without using predictable color codes or imagery. It had to balance corporate credibility with Stefanie’s holistic perspective – shaped by her dual role as ESG consultant and yoga teacher.
Results
The final brand identity captures the essence of Stefanie’s work: strategic, calm, and deeply human. A refined palette of deep teal and soft neutrals replaces traditional greens, while geometric circular graphics symbolize interconnectedness, systems thinking, and flow. The typography is modern yet understated, emphasizing Stefanie’s focus on clarity and depth. Together, the visual system, website, and communication materials form a consistent and distinctive identity that positions her as a trusted partner for businesses ready to think beyond green.
Testimonial
For years, I dreamed of starting my own business. With her creative and intuitive approach, Laura managed to translate my vision and services into a website that feels completely true to me. Now I can present my work with pride and clarity. Thank you, Laura!
Stefanie V. Augustine
ESG Sustainability Consultant & Yoga Teacher
