INDUSTRY:
Battery for heavy duty vehicles
CLIENT:
Freudenberg e-Power Systems
YEAR:
2025
EXPERIENCE:
Branding
Freudenberg e-Power Systems
About
Freudenberg e-Power Systems develops advanced battery and fuel cell solutions for industrial and mobility applications. The goal of this project was to evolve the existing corporate branding and create visual consistency across all communication touchpoints. As part of the Freudenberg Group, the objective was to build on a strong foundation while adapting the design language to a modern, technology-driven business unit.
Partner: Nils Maier, Marketing Strategy & Lisa Hainzinger, Content Strategy
Challenge
The challenge was to align the visual communication across engineering, sales, and marketing teams. Each department had developed its own materials and workflows over time, which led to fragmented brand expression. The task was to create a unified system that translated technical precision into clear and consistent design, ensuring that every touchpoint, from brochures and presentations to digital content and LinkedIn communication – spoke the same visual language.
Results
The updated brand system strengthens Freudenberg e-Power Systems’ presence across digital and physical media. A clear typographic hierarchy, a refined color system, and structured layouts create a strong and confident appearance. The consistent application of corporate design principles across brochures, product visuals, and social media establishes coherence and credibility. Merchandise and digital concepts were developed to connect innovation, engineering expertise, and brand storytelling. The result is a cohesive, future-ready identity that supports collaboration between teams and reinforces the company’s position as a leader in sustainable power technology.
