INDUSTRY:
Technology, Mobility
CLIENT:
MOIA (Volkswagen AG)
YEAR:
2025
EXPERIENCE:
Social Media, Google Ads
MOIA Social Media Campaigns
About
MOIA is a mobility company redefining urban transportation through technology-driven ride pooling and sustainable mobility solutions. Working alongside the Brand and Marketing team, I supported the translation of strategic communication goals into scalable visual experiences across multiple channels and formats.
Art Direction: Annalisa Taié
Challenge
The challenge was to create a consistent and recognizable visual language that could flexibly adapt to different campaign needs, audiences, and touchpoints, from social media and digital campaigns to animated content and in-vehicle display systems (IVS).
Because MOIA operates in a fast-paced, innovation-driven environment, the design work needed to balance strong brand consistency with speed, adaptability, and clear communication.
Result
In close collaboration with cross-functional teams, I developed and adapted key visuals, social media assets, motion graphics, and IVS content that translated strategy into engaging visual communication.
The result was a cohesive and scalable design system that strengthened MOIA’s future-oriented brand presence across digital platforms, campaigns, and the mobility experience itself.
“An amazing woman with a refined touch, creative ideas, and a thoughtful approach to conversations. Thank you, Laura, for your inspiring yet always well-considered and reliable manner. I am consistently impressed by the ideas you bring to us, creating absolute value for the MOIA brand design.”
Tina Lentfer
Brand Design Lead MOIA
