INDUSTRY:
Dental Practice
CLIENT:
Zahnärzte Feuerlandhöfe
YEAR:
2026
SERVICES:
Brand Experience, Print Design, Brand Application, Merchandise
Zahnärzte Feuerlandhöfe
About
For Zahnärzte Feuerlandhöfe, the goal was to develop a cohesive brand world based on an already existing logo and translate it into a refined set of print and spatial touchpoints. The focus was not only on visual consistency, but on creating a branded patient experience that feels thoughtful, modern, and welcoming throughout the entire practice.
The brand was applied across a range of physical materials and moments, from the bicycle stand outside the practice to waiting room communication, feedback cards, take-away print materials, and other branded details patients encounter during their visit.
Partner: Luisa Herrman, Webdesign & SEO
Challenge
The challenge was to build a strong and recognizable dental brand around an existing logo and extend it into a consistent brand experience across the practice. Instead of creating isolated print products, the aim was to design a connected system of touchpoints that guides patients through the space in a calm, premium, and memorable way.
Another important part of the project was translating the identity into practical print applications that feel elevated and cohesive while supporting the patient journey — from the first impression outside the building to the materials patients interact with in the waiting area and take home after their appointment.
The challenge was to build a strong and recognizable dental brand around an existing logo and extend it into a consistent brand experience across the practice. Instead of creating isolated print products, the aim was to design a connected system of touchpoints that guides patients through the space in a calm, premium, and memorable way.
Another important part of the project was translating the identity into practical print applications that feel elevated and cohesive while supporting the patient journey — from the first impression outside the building to the materials patients interact with in the waiting area and take home after their appointment.
