INDUSTRY:
Dental Practice
CLIENT:
Zahnärzte Feuerlandhöfe
YEAR:
2026
SERVICES:
Brand Experience, Print Design, Brand Application, Merchandise
Zahnärzte Feuerlandhöfe
About
For Zahnärzte Feuerlandhöfe, the goal was to develop a cohesive brand world based on an already existing logo and translate it into a refined set of print and spatial touchpoints. The focus was not only on visual consistency, but on creating a branded patient experience that feels thoughtful, modern, and welcoming throughout the entire practice.
The brand was applied across a range of physical materials and moments, from the bicycle stand outside the practice to waiting room communication, feedback cards, take-away print materials, and other branded details patients encounter during their visit.
Partner: Luisa Herrman, Webdesign & SEO
Challenge
The challenge was to build a strong and recognizable dental brand around an existing logo and extend it into a consistent brand experience across the practice. Instead of creating isolated print products, the aim was to design a connected system of touchpoints that guides patients through the space in a calm, premium, and memorable way.
Another important part of the project was translating the identity into practical print applications that feel elevated and cohesive while supporting the patient journey — from the first impression outside the building to the materials patients interact with in the waiting area and take home after their appointment.
The challenge was to build a strong and recognizable dental brand around an existing logo and extend it into a consistent brand experience across the practice. Instead of creating isolated print products, the aim was to design a connected system of touchpoints that guides patients through the space in a calm, premium, and memorable way.
Another important part of the project was translating the identity into practical print applications that feel elevated and cohesive while supporting the patient journey — from the first impression outside the building to the materials patients interact with in the waiting area and take home after their appointment.
An exceptional eye for the perfect design. Highly professional, aesthetic, and thoughtfully executed. The external presentation feels polished and cohesive, and it has helped attract new patients.
Gina Wolf
Praxis Management Zahnärzte Feuerlandhöfe
