INDUSTRY:
Art & Politics
CLIENT:
Natasha A. Kelly
YEAR:
2023
EXPERIENCE:
Personal Branding
Natasha A. Kelly
About
Natasha A. Kelly is a renowned author, artist, and political voice whose work explores identity, history, and representation through an academic and creative lens. The goal of this branding project was to develop a distinctive visual identity that reflects both her artistic expression and intellectual authority.
Partner: Tracy Elephant, Design & Editorial
Challenge
The challenge was to design a brand that bridges multiple worlds — art, academia, and activism — while staying true to Natasha’s personal vision and aesthetic language. The identity needed to express her multidimensional personality and her unique position as both an artist and scholar.
Results
The logo and visual identity were developed in close collaboration with Natasha A. Kelly. Together, we created a system inspired by Bauhaus principles — modular, structured, and expressive. Fragmented geometric shapes form the foundation of the logo and can be reassembled into various illustrations and compositions, echoing the complexity and fluidity of her work. The serif typeface Migra complements the system with a refined, intellectual tone. The final identity captures the dialogue between art and academia, intellect and emotion — a visual reflection of Natasha A. Kelly’s voice and vision.
